The 47% Retention System
Arlan Method · 3.2M views · 47% avg. retention
Short-form& YouTube editing
that turns views into revenue
Retention-engineered editing for creators and brands. Every cut accountable to a number.
★★★★★Trusted by 40+ creators & brands
- 3.4MDTC ad hook
- 1.1MCoach clip
- 1.2MFounder reel
- 4.6MFitness short
- 690KPodcast cut
- 2.3MLaunch teaser
Editing that grows creator & brand audiences
- Arlan Method
- Noor Skincare
- Tomi Alade
- Dara Fit
- Kesh Labs
- NorthPeak
Hey, just an intro
About me
I’m Usman, a visual strategist and video editor for creators, brands and founders. I don’t start with your footage; I start with your analytics, then engineer the hooks, pacing and structure that make people stay and buy.
Intro film
Projects
My featured work.
Case studies where the cut is measured in views held, retention gained and revenue booked.
Retention EditingYouTube
A Short-Form Engine That Sells
Noor Skincare · 28M views · 11.4% CTR to store
A Founder Brand in 90 Days
Tomi Alade, SaaS founder · 140k followers · 9 inbound enterprise leads
Relaunching a Plateaued Fitness Channel
Coach Dara Fit · +212% watch time · 480k new subs
Stats & facts
Proof over promises. From views generated to retention held, this is what engineered attention adds up to.
120M+
Views generated
40+
Brands & creators
5+
Years behind the timeline
47%
Best avg. retention
The method
Editing is the last 10%. Strategy is the rest.
Three disciplines carry every engagement, from the first frame to the final call to action.
01
Hook Engineering
Every video opens on a claim, a payoff or a pattern interrupt, chosen from what your audience has already proven it stops for. Nothing about the open is lucky.
02
Retention Editing
Pacing mapped to attention curves, not vibes. Cuts, zooms and chapter turns land where the data says viewers drift, so they don’t.
03
Conversion Cuts
Views are the means, not the metric. CTAs placed at peak-intent moments, pitches restructured for the viewers most likely to buy.
Same footage. Two edits.
Watch the edit run: every cut the playhead crosses is a reason for the audience to stay.
Services
What I do best.
From raw footage to platform-native delivery, every service exists to hold attention and convert it.
Short-form edits
Hook-first cuts for Reels, Shorts and TikTok, captioned to the beat and built from a tested hook matrix.
Long-form YouTube editing
Retention-audited edits with cold opens, chapter turns and pacing mapped to the attention curve.
0:03the seconds that decide everything
Hooks & packaging
Openers, titles and thumbnails engineered as one promise, so the click and the watch agree.
Grading & finish
Cinematic color and clean mixes, so every frame looks like the budget was bigger. Drag to compare.
BeforeAfter
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Pricing
Pick your engine.
Transparent starting prices, monthly systems, no hidden costs. Just results you can count.
Short-Form Engine
For creators & brands who need volume that converts
- 20–45 short-form edits per month
- Hook matrix built for your niche
- Platform-native versions (9:16 · 1:1 · 4:5)
- Monthly performance review
from $1,500/month
Book a callMost booked
Signature Edit
For YouTube channels that live or die on retention
- 4–8 long-form edits per month
- Retention audit of your last 12 uploads
- Hook & packaging system
- Chapter and series structure design
from $2,500/month
Book a callFull Visual Partner
For founders & brands who want the whole engine
- Long-form + short-form + ad creative
- Quarterly content strategy
- 48h re-cuts of winning content into ads
- Direct async access, priority turnaround
from $5,000/month
Book a call01
Audit
We look at your last 10–12 videos and find exactly where attention leaks.
02
System
Hooks, formats and pacing rules designed for your audience, not templates.
03
Ship
A predictable delivery cadence, with every edit reviewed against the numbers.
04
Compound
Monthly reviews feed what worked back into the system. It gets sharper every cycle.
Testimonials
What clients say about the work.
Every engagement ends with numbers worth quoting.
“Usman doesn’t ask what I want the video to look like. He asks what I need it to do. Retention went from 30% to 47% and the channel finally converts.”
Arlan K.Business coachYouTube system“We’d worked with three editors before. Usman was the first to show up with a retention audit instead of a showreel. That told us everything.”
Noor A.Founder, DTC skincareShort-form engine“One hour of podcast a week became my entire content presence. Nine enterprise leads in a quarter, and I never touched a timeline.”
Tomi A.SaaS founderFounder brandFAQ
Common questions, straight answers.
Everything clients usually ask before the first call.
What kinds of videos do you edit?
Long-form YouTube, Shorts, Reels and TikTok, podcast repurposing, and founder-brand content. If attention and conversion are the goal, it’s in scope; one-off event or wedding edits aren’t my focus.
What do you need from me to start?
Raw footage and read access to your channel analytics. The first thing I produce isn’t an edit, it’s a retention audit of your recent uploads, so the cuts have a reason.
How fast do you deliver?
Shorts run on a 48-to-72-hour cycle once the system is set up. Long-form edits typically land inside five working days, depending on runtime and revision depth.
How do revisions work?
Two structured revision rounds are included on every edit. Notes are gathered in one pass per round, timestamped, so revisions converge instead of drifting.
Which tools do you edit with?
Premiere Pro and After Effects for the edit and motion, DaVinci Resolve for grading. Delivery is platform-native: correct aspect ratios, safe zones and caption styles per platform.
Do you work with clients outside Nigeria?
Yes, most of my clients are in the US, UK and Europe. Everything runs async through a shared board, with one weekly call if you want it.
Contact
Your footage deserves better.
Tell me what you’re making and what it needs to achieve. Bring your channel, your numbers, or just your raw footage.
Reply within 24h
Every enquiry gets a personal reply, usually with first observations about your content.
A 20-minute call
No pitch deck. We look at your videos and your numbers, live.
A plan either way
Even if we don’t work together, you leave knowing where your attention leaks.
Prefer email? hello@usmanvisualstrategist.com